Primrose: A Springtime Coffee

About This Coffee

Wayyyyyyy back in 2019, we were introduced to the coffee of Felipe Luzon at the same time being introduced to Typica Mejorado, a new hybrid cultivar that has gone on to capture the hearts and minds of specialty lovers, roasters and green buyers alike. Well-grown Mejorado in Ecuador is heat lightning in the peak of summer. Bolts of white-hot energy splinter upon impact on your palate, lighting up new sensations with every sip. We were and are obsessed with matching the unbridled energy of Felipe’s Mejorado in 2019. Fast forward through some Dark Times to our Now Times, when BLAM, a beautiful sample of Felipe’s 2025 Mejorado harvest landed in our mailbox. Primrose, now on its fourth seasonal emergence, pokes its head out just when we in the Northeast US are stir crazy and ready to ditch the winter layers we’ve been wearing for months. This winter being extra-trying, Primrose is showing up with extra sparks in Felipe’s beautiful coffee. Bright n playful citrus, light n fluffy vanilla cake, fresh florals, a hand-squeezed lemonade on a warm afternoon, a handful of flowers picked by your best friend, sunshine dappled through the trees on a walk through the park. Springtime at it's sweetest. 🌼